The joy really is in the jewellery with Astley Clarke - and they’ve been one of my favourite clients to date. Best known for their beautiful lockets, I worked with the brand on creating an ownable tone of voice that directed consumers beyond seeing AC as a destination for special occasions and highlighting the rest of their collection. This meant editorial-style and SEO-focused blogposts, email newsletters, website copy and signage. Launching the charm collection was a highlight for me.
