Working on John Lewis Christmas for four years running means I’ve spent a lot of my career celebrating Christmas very early. As a digital creative my role was to take the concept and the characters and bring them to life online. This involved fun stuff like copywriting in the voice of a lovesick penguin for the Monty and Mabel Twitter accounts and creating a Buster the Boxer bespoke Snapchat lens. As Content Director, I also had to think about the serious stuff. Strategy and content planning, meeting with Youtube, Facebook and Twitter to make sure we were always at the forefront of innovation and actually launching the ad online (someone has to press ‘publish’!) Here are my two favourite campaigns…

BUSTER THE BOXER

For Buster the Boxer, the brief was all about audience interaction. This meant bespoke thank you videos, working with motion designers to make the animals ‘bounce’ with the nations’ pets and collaborating with Snapchat to create a bespoke lens; a project which I led right through from initial ideas to roll out on launch day.

#MONTYTHEPENGUIN

Spending three months as Monty the penguin on Twitter was so much fun. From getting into character writing and plotting out the penguin love story week by week, to counting down to Christmas with a fish finger countdown clock. Here’s a little taster of what I got up to…