FOODIE STUFF
The challenge with shooting food for John Lewis was that it could never be too much about the food. The stars of the show had to be the pots and the pans and the tableware and the food mixers… in other words, all the stuff you can buy at John Lewis! My job was to create a story around the products, be it three ways with a smoothie maker, a feast for Chinese New Year or a family picnic.
CHRISTMAS
Christmas wasn’t all about penguins and boxer dogs and a man on the moon. I was also tasked with creating content around the products that were going to make serious money at Christmas. Like gifts, tableware, cooking stuff, decorations and haberdashery.
INTERIORS
John Lewis homeware is the best. I have spent many a day on set lusting after a golden pineapple or a pleasing waffle bedspread. From how to dress a bed to setting up your room at uni, I’ve covered it all with short films and visuals. Here are just a couple of my favourites…