My role on H&M over the years was to work alongside creative teams to build a strong digital campaign, from David Beckham and Kevin Hart to Wes Anderson’s #ComeTogether festive extravaganza on the train.

#SELECTEDBY BECKHAM

The story of this campaign was all about the relationship between David Beckham and Kevin Hart ‘twinning’ in the new H&M collection. We needed to start the story online before the two men even met, so my role as digital creative included writing tweets for the celebrities, planning tease and launch on all channels, briefing photographers on what assets were needed and making sure we had enough selfies of the boys to use across the campaign!

FALL FASHION

For the Fall Fashion campaign (Naomi Campbell lip syncing to Wham!) my role was slightly different. Many of the models in the ad starring alongside Naomi were chosen because they were up and coming influencers with a big reach on Instagram. My job was to make the most of this talent and harness their reach. I worked to create teasers and bespoke cinemagraphs of each model to spread the campaign even wider as well as mini styling films for Facebook and Instagram. I also worked with the H&M team directly, consulting on product content, including flat lays, stop motions and pins.