PROJECT 84

A lot of people don’t know that suicide is the single biggest killer of men under 45 in the UK. It’s a horrifying fact and one that no one really talks about. The idea was to partner with sculptor Mark Jenkins to create sculptures of some of the actual men who had ended their lives. The sculptures would be placed around the top of the ITV building as a haunting memorial that no one could ignore. My role was to bring the idea online in an impactful way. Working with a designer we created an Instagram Story that took 84 taps to get through; one for each of the men every week who takes their own life.